‘Smiley’ vinyl record raises funds for charities
Do GOOD by The Bicester Collection partnered with 12on12 to support ten charities with 100% of proceeds raised from 'Smiley' vinyl record drop.
Through its DO GOOD initiative, the Bicester Collection supports charities that empower women and children locally and internationally. These partners include Brides Do Good, a charity that aims to end child marriage and unlock brighter futures for women and girls, one wedding dress at a time. IntoUniversity, which provides local learning centres where young, underprivileged people are inspired to achieve. Smart Works, who provide clothing and coaching for unemployed women to give them the confidence they need to reach their full potential. World Connect: a charity that invests directly in local communities in the Global South to deliver sustainable impact and growth, plus many others.
As part of Smiley's 50th-anniversary celebration, 12on12 teamed up with an icon synonymous with artists and musicians since its launch half a century ago. Spreading good news has always been Smiley's mission, and the founding mantra of 'Take the Time to Smile' seems more relevant today than ever.
The record includes Smiley’s anniversary anthem with David Guetta and specially commissioned artwork by André Saraiva, the legendary graffiti artist.
The album was launched at the Fidenza Village Sound Event, headlined by Italian-born DJ, producer, and artist, Deep Chills, one of the album contributors.